Understand your audience from every comment and DM
DMlytics reads your Instagram comments and direct messages, filters out the noise, and turns what's left into categorized insight, people profiles, leads and a prioritized product backlog — so your team focuses on what actually matters.
Official Instagram API · Multi-account workspaces · Your data stays yours
From noisy DMs to clear decisions
Stop scrolling through hundreds of messages. DMlytics organizes, scores and routes every interaction — and tells you who's behind it.
AI categorization
Every comment and DM is tagged by intent, sentiment and urgency — with a confidence score and the exact wording that justifies each call.
Signal filtering
Emoji-only replies, generic praise and spam are automatically marked low-signal and kept out of your reports, so real questions and requests stand out.
AI quality dashboard
See accuracy, F1 and confidence calibration drawn from your team's own corrections. The model's performance stays transparent and improves as you review.
Unified inbox
Comments and DMs in one searchable, filterable queue. Assign, note, mark done and correct the AI in one click — it learns from every correction.
Conversation intelligence
Each DM thread gets a live state — awaiting you, awaiting the customer, or resolved — plus an auto-summary grounded in the real messages, so nothing stalls.
Sales pipeline
Buying-intent messages become leads with stages, owners, next actions and due dates. Never lose a “how do I buy this?” again.
People profiles
A profile for every person who talks to you, with evidence-backed categories — lead, engaged, support issue, pricing interest — built from their full history.
Smart segments
Build audiences with a visual rule builder — by category, activity level or recency. No SQL, no exports; segments refresh as new messages arrive.
Product backlog
Feature requests and bugs are clustered and prioritized automatically, then exported to GitHub, Jira or Linear.
How DMlytics works
Connect once, then let the daily pipeline do the heavy lifting.
- 1
Connect your Instagram
Connect through Instagram's official API in one click. You approve access on Instagram — we never see your password.
- 2
DMlytics syncs & analyzes
Posts, comments and DMs are pulled on a schedule, then analyzed for category, sentiment, urgency and buying intent — with noise filtered out automatically.
- 3
Act on what matters
Work the unified inbox, resolve conversations, convert leads, and triage the prioritized backlog — with SLA timers keeping replies fast.
- 4
Know & grow your audience
People profiles and segments reveal who your leads, advocates and at-risk customers are, while AI briefs show what's changing week over week.
Plans that scale with your volume
An “item” is one unique DM or comment analyzed. Every plan starts with a 3-day free trial (up to 500 items).
Starter
For solo creators getting started.
- 1,000 items / month
- 1 Instagram account
- Inbox, categorization & signal filtering
- People profiles & leads
Growth
For growing brands with active DMs.
- 5,000 items / month
- 1 Instagram account
- Conversations, segments & SLA
- AI briefs, trends & quality dashboard
Pro
For teams managing multiple accounts.
- 20,000 items / month
- 3 Instagram accounts
- Team workspaces & roles
- Backlog export (GitHub/Jira/Linear)
Agency
For agencies & high volume.
- 50,000 items / month
- 10 Instagram accounts
- Priority support
- Overage with your own cap
3 days free, then billed monthly. Cancel anytime before the trial ends and you won't be charged. Payments are processed securely by Stripe.
Frequently asked questions
Ready to understand your audience?
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Create your free account